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No page on your website is more important than your homepage, which is why it needs to make a strong first impression on your visitors. To make sure that happens, you need keep in mind some of the unique usability concerns when it comes to writing content for your website’s homepage.
Why do website homepages have usability concerns that are different from other pages on your website? It’s because of their purpose. They can’t just display lots of text – that’s the job of your internal pages. Homepages have to present a snapshot of a lot of information at once, and they have to do it in a way that both entices new visitors to explore your website further, and makes it easy for returning visitors to find what they’re looking for.